Advantage Primary Care (“Advantage Primary Care,” “we,” “our,” or “us”) values your privacy and is committed to protecting the information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website, forms, phone calls, emails, and text messaging services.
Contact Information
Advantage Primary Care
7605 Forest Avenue, Suite 412
Richmond, VA 23229
Phone: (804) 381-6252
Information We Collect
We may collect the following categories of information:
Personal Information
• Name
• Email address
• Phone number
• Mailing address
• Date of birth
• Insurance information voluntarily submitted
• Appointment request information
Health-Related Information
If you choose to submit information regarding your healthcare needs, symptoms, treatment requests, or medical history, we may collect such information to facilitate communication and patient care.
Website Usage Information
• IP address
• Browser type
• Device information
• Referring websites
• Pages viewed
• Time spent on the website
• Cookie and analytics data
How We Use Information
We may use information collected to:
• Schedule and manage appointments
• Respond to inquiries
• Provide patient services
• Send appointment reminders
• Confirm appointments
• Communicate regarding treatment and follow-up care
• Improve website functionality
• Monitor website performance
• Comply with legal and regulatory obligations
• Communicate through SMS and email when consent has been provided
Text Messaging Communications
If you provide your mobile telephone number and consent to receive text messages, we may send:
• Appointment reminders
• Appointment confirmations
• Scheduling updates
• Office notifications
• Patient care communications
• Customer service responses
Message frequency varies.
Message and data rates may apply.
You may opt out at any time by replying STOP.
For assistance, reply HELP or contact our office.
SMS Consent
SMS consent is not shared with third parties or affiliates for marketing purposes.
Phone numbers collected for SMS communications are used solely for communications directly related to Advantage Primary Care services.
Information Sharing
We do not sell personal information.
We may share information with:
• Healthcare providers involved in your care
• Insurance carriers
• HIPAA-compliant vendors and business associates
• Service providers assisting with website hosting, communications, scheduling, billing, and operations
• Government agencies when required by law
HIPAA Compliance
Advantage Primary Care complies with applicable provisions of the Health Insurance Portability and Accountability Act (HIPAA).
Protected Health Information (PHI) is handled in accordance with our Notice of Privacy Practices and applicable federal and state laws.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, or destruction.
No method of transmission over the Internet can be guaranteed to be completely secure.
Cookies and Analytics
Our website may use cookies and analytics technologies to improve user experience and monitor website performance.
Users may disable cookies through browser settings; however, some website functionality may be affected.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
Your Rights
Subject to applicable law, you may request:
• Access to personal information
• Correction of inaccurate information
• Deletion of information where legally permissible
• Withdrawal of communication consent
Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be posted on this page with a revised effective date.